About Wiid Design

Laurie Wiid van Heerden, founder of Wiid Design, established his Cape Town studio in 2013 and has since become internationally recognised for his boundary pushing approach to materials, particularly cork. His work spans furniture, lighting, tableware, and collectible objects that merge artisanal handcraft with advanced manufacturing techniques. Celebrated as an ambassador for cork, Laurie has achieved multiple world firsts including the largest cork pendant light and cabinet, while also collaborating with leading South African artists and designers. Rooted in both conceptual thinking and technical mastery, his creations transform everyday materials into durable, life enhancing works of functional art, exhibited on global design platforms such as Design Miami and Southern Guild.